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Part of the job of any business owner is to help customers form positive associations with the company, and to ensure that they have a positive experience when buying. The problem is, for every factor over which business owners have control, there are five or six over which they have none.
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"How to sell profit margins: don't sell for less. Customers will pay more for quality work. Continue your education. The more techniques you know, the more marketable your business becomes. Just say no. some projects aren't worthy doing. It's OK to be selective." A Seaside Success article
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