Expand your understanding and hone your technical skills as award-winning 10-year veteran digitizer, e-commerce manager and all-around technophile Erich Campbell explores and explains the intersection of embroidery, technology and business. He’s the go-to guy for stitches and tech at Black Duck Inc. in Albuquerque, NM, one of the Southwest's largest screen-printing and embroidery firms. Get connected at: ecampbell@blackduckonline.com.
Foundations in Digitizing: Know Your Substrate!
Though I often talk about the sales, marketing and customer service ends of the embroidery business, I have to admit that my mind is never far from my first love in the industry: digitizing. Though I've covered analysis of designs, kerning and how to digitize for dimension, I've never covered any of the basic elements of digitizing. Though many, myself often included, put the most stress on stitch types, their application and their interactions, it's not terribly often that you find someone discussing what may be the most basic and important factor that you have to take into account when digitizing – the garment!
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