Running a decorating business has a lot of facets. Join us on the DecQuorum blog as Kristine Shreve discusses them all, covering everything from combining embroidery and sublimation to what types of social media will benefit your business most. Kristine currently writes about embroidery, sublimation, decoration, social media and business as the Director of Marketing for EnMart. Besides the DecQuorum blog, Kristine also writes for the EmbroideryTalk Blog at http://blog.myenmart.com and the SubliStuff blog at www.sublistuff.com. You can contact Kristine through the EnMart Twitter feed at www.twitter.com/EnMartian or Facebook page at www.facebook.com/Enmartpage or by e-mail at kristine.shreve@myenmart.com.
What Makes a Customer Trust Your Company?
Part of the job of any business owner is to help customers form positive associations with the company, and to ensure that they have a positive experience when buying. The problem is, for every factor over which business owners have control, there are five or six over which they have none.
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Do You Have an Elevator Speech About Your Business?
For those of you who may not know, an "elevator speech" is a short presentation about your project or passion that can be made in the time it would take an elevator to get from the top floor to the first floor of a building. Elevator speeches are generally not more than two or three sentences long. The theory is that an elevator speech should help you pare down your presentation to the core and most important elements and then allow you to articulate those elements in a few sentences.
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